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Virtual Saudi Aramco Gets Web Nomination


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Author: Saudi Aramco News
Released 25 July 2010

A virtual world created to position Saudi Aramco as a top lifestyle choice as well as a great place to work was nominated July 7 for the prestigious CIPD (Chartered Institute of Personnel Development) Recruitment Marketing Awards.

Held at the Grand Connaught Rooms, London, the black-tie event sought to honor the best and brightest talent in recruitment marketing for 2010.

Virtual Saudi Aramco Gets Web Nomination The “Corporate” page is part of the “World of Saudi Aramco,” which was nominated for a marketing award.

Nominated in the category of Best Digital Recruitment, “The World of Saudi Aramco” is a four-sided, interactive experience and is a component of the EU Jobs website of Aramco Overseas Co. UK (AOC UK) Ltd. It was created in collaboration with digital creative agency Pink Squid.

CIPD is the largest human resources (HR) organization in Europe, with its awards in their 30th year. The Best Digital Recruitment category saw a total of 30 entries being whittled down to just four.

Saudi Aramco was in elite company in the category, with the remaining nominees being the British Army, international investment bank Barclays Capital and Reckitt Benckiser, a British global consumer goods company.

The British Army won the Best Digital Recruitment award, along with four others it was short-listed for.

AOC UK’s chief representative Abdulhadi Al-Mansouri spoke about the team’s pride at being nominated for the first time: “Although we haven’t won this year, we have had an incredible year utilizing online and digital media to attract talent to join the Saudi Aramco work force. Creating an interactive virtual world was the beginning of our journey into digital media.”

The nomination helped to raise awareness of Saudi Aramco in the HR industry while the evening provided a valuable networking opportunity for AOC U.K. staff members.

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