Saudi Aramco’s iThra Knowledge Program was inaugurated by His Royal Highness Prince Turki bin Abdullah bin Abdulaziz, Amir of Riyadh, on July 29 for its month-long run in the Kingdom’s capital city.
The program is being held at the city’s International Convention & Exhibition Center, where it appears on target to reach the 300,000 visitors expected to attend the program by the time it closes on August 29, 2014.
This is the fourth iThra Knowledge outreach program designed and produced by Saudi Aramco’s King Abdulaziz Center for World Culture in the past year. Successful runs in Dhahran (late 2013), Jiddah and al-Hasa have thus far attracted a total of more than 1.6 million visitors.
Designed to celebrate knowledge, creativity and culture, iThra Knowledge is one of the most successful outreach initiatives in Saudi Aramco’s history. Created to support the company’s national strategy to enable the Kingdom’s transition to a knowledge-based society, the program is targeted to impact more than 10 million people across the Kingdom by the year 2020.
Visitors to Riyadh will find new attractions such as the Intelligent Studio Tent, offered in cooperation with the San Francisco Scientific Museum, and the Inventors Studio Tent, offered in cooperation with YouTube, as well as Arabic and Japanese calligraphy workshops. Perennial crowd-pleasers include the Energy Efficiency Pavilion, 1001 inventions and the ever-popular Children’s Art Contest.
The program is open daily from 5 to 11 pm.