by Janet Pinheiro
Dhahran — Launched last week, Saudi Aramco’s refreshed website is a tantalizing discovery of modern stories about one of the world’s largest integrated oil and gas companies, enticing viewers to know more by custom displaying content based on browsing choices.
Mesmerizing photography, videos, and infographics weave richly immersive descriptions of an international company’s unwavering 85-year contribution to global energy needs.
The site covers many corners of the company’s diverse business activities and tells stories of working with integrity, helping people to seize opportunities, and rolling out meaningful solutions to the planet’s challenges.
Flagship Communication Channel
Deep dives into some of Saudi Aramco’s
incredible mega-projects feature on the new
website — from the Manifa mega oil field project,
a triumph of engineering, nature, and human
spirit delivering seemingly impossible solutions,
to the company’s flagship citizenship project, the
iconic King Abdulaziz Center for World Culture —
a spectacular architectural marvel — and an
epicenter for the Arab world’s developing modern
cultural and creative scene.
Corporate Affairs vice president Nabeel A. Al-Jama’ said millions of visitors access Saudi Aramco’s website — which is available in English and Arabic — each year.
“In the digital world where we operate, our website is a vital communication channel for sharing our stories with the world, and connecting with our extensive domestic and international stakeholders such as employees, customers, partners, contractors, suppliers, and regulators.”
Describing the new website as a significant move from a traditional corporate internet platform to one focused on individual visitor needs, Al-Jama’ said the userfocused approach was based on research and analysis in the early stages of the project.
Feras A. Amoudi, head of the Digital Communication Division, said: “One of the marvels of digital communication is the opportunity it provides for personalization. To have our revamped website give preeminence to our visitors, we worked to innovate a site design and content that puts visitors at the forefront. We also worked closely with Law and IT to ensure the best and most secure site possible.”
Visually stunning, the internet moves away from the “one-size-fits-all” approach of a customary website.
Based on an individual visitor’s browsing behavior, the site is programmed to carve out and suggest custom selected content tailored to the individual visitor’s interests.
The user-centric redesign captivates the individual by offering simple clear navigation and the option to filter content based on personal preferences.
Website team leader Imad Abdul Samad said the company’s research findings indicated it was particularly important to provide information in a quickly absorbable way, such as through the use of infographics and increased multimedia, while providing the option for deeper dives into our content.
“The new site uses a storytelling and visual approach to convey the breadth and depth of company operations in an easily understood and engaging way,” said Abdul Samad.
He explained the new site’s simplified navigation was created in line with Saudi Aramco's corporate story and future strategic aspirations: “We move away from presenting ourselves in a heavily corporate way and instead focus on the story we want to tell about ourselves — who we are and what we care about as a company,” he said.
Enhances the User Experience
The refreshed site continues to build on the features and functionality of past versions, and enhances the user experience through best practices and the latest in web technologies.
The technology behind the new platform is both flexible and scalable.
Built with the mobile user in mind, the multiple server content delivery system provides global users access to the website across desktop, tablet, and mobile devices.
Visit the new website to immerse yourself in some of Saudi Aramco’s stories: www.saudiaramco.com.
We hope you enjoy the journey of discovery and inspiration.