Aramco Asia’s five new websites were officially launched last week by Saudi Aramco president and CEO Khalid A. Al-Falih. “The new Aramco Asia websites mark a new era for the digital communication in this rapidly growing region,” said Al-Falih. “In addition to increasing corporate brand awareness, these websites will also support our business growth in these dynamic markets by making us more accessible to our business partners and customers with a local and cultural touch. Celebrating the addition of the five new websites, Saudi Aramco’s executive director of Corporate Affairs Nasser A. Al Nafisee, said: “The websites will deliver value to all business functions by better engaging key stakeholders, helping them carry out their operations more effectively and bridging any gaps between the Aramco enterprise and its business partners. This is all part of our quest to be the world’s leading supplier of energy and petrochemicals in 2020.” The development of these websites presented Aramco Asia with both challenges and opportunities. The key communications objectives across all four key Asian markets stem from the digital channel strategy and mark the culmination of a three-month “discovery” phase to fully understand the audiences, businesses, and competition. The team also worked to ensure a first-class user experience and to create a brand-consistent digital presence for the world’s leading energy supplier. But the challenge was how to adapt these communication objectives to each market, in terms of outlining the content strategy and functional requirements. The key point of differentiation lies in the localized content of each website and the way it is communicated to its intended audience: Business partners; customers; suppliers; and specialized interest groups such as prospective employees, academics, or the media. The websites will raise the profile of the company in the emerging Asian region while providing a solid communications platform to showcase the company’s abundant business opportunities. They cater to the needs of the offices in China, Japan, South Korea and Singapore, which serve 10 markets across the Asia-Pacific region. Visit the websites at: